Kay Fernandez, SVP of Marketing at Konica Minolta, shares her approach to journey mapping, sales enablement, and improving the customer experience.
Nicole Westenberger, VP of Marketing at Brady Corporation, talks to us about applying B2C approaches in B2B, and the relationship between voice-of-customer and positioning.
William (Bill) Hurley, CMO at Syniverse, shares with marketing leaders his philosophy and advice for success in B2B marketing.
Clay Stobaugh, CMO at Wiley, describes how the innovation program at Wiley works, and provides advice on how to work cross-functionally at an enterprise-level company.
Vasu Jakkal, CMO at FireEye, describes how she simplifies product messaging and builds differentiated brands.
Tiffany Wirth, VP of Marketing at WEX Health, shares insights on succeeding with the partner channel, and how she started an annual conference that is now the revenue driving center-piece of WEX Health marketing.
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Our content comes directly from CMOs of global, enterprise size. They share their approach to planning, strategy, and execution.