Jennifer Smith, CMO at Software AG, describes how she manages up, down, and across. And learn how you can map your activities to revenue.
Bob Olwig, Vice President of Corporate Business Development and Marketing at WWT, describes how to build customized customer experiences in order to drive business.
Jeff Winter, Global Head of Marketing and Communications for Software at Pitney Bowes, explains how to build and develop thriving customer communities.
Sheila Johanneson, Sr. Director of Marketing at SAP Concur, discusses adapting in order to hit goals and developing an effective culture.
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